Negitive Keyword Research For Google Adwords Campaigns

In my day many clients of asked me what negitive keywords are, why they are important, what why does it take so long to identify what they are. Here is one of my methiods to identify negitive keywords.

Remember, Google defines Negitive Keywords as

“Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won’t show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI. ” Source - http://adwords.google.com/support/bin/answer.py?hl=en&answer=63235

1) Think of the keyword that you want to target. In this example, lets use “chiropractor”

2) Go to the Google Keyword Tool and type in “chiropractor”. This will generate a list of all keywords using the word “chiropractor” in it. Five of the keywords that were returned are:

chiropractors
chiropractor
chiropractor directory
atlas chiropractor
palmer chiropractor

Now i know SEO…..I dont know anything about chiropractors. But i do know that the local chiropractor that i repersent would not want to pay for keywords like “chiropractor directory”, or “palmer chiropractor”. Using this example the negitive keywords that i found were:

1) palmer

2) atlas

3) directory
These negitive keywords took me minutes to find, and will save my client a log of coin. However, the complexity of the pay per click campaign will be a direct cost driver for negitive keyword research. We reviewed one example that found five keywords. My client might be targeting keywords like “headache” or “neck pain”. Both keywords would lead to a considerable amount of negitive keyword research.

Other sources on negitive keywords:

http://www.youtube.com/watch?v=Wfn6FuX3LHo

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Top 10 SEO Tips

The following tips are not necessarily in order of importance, but are in the order you should consider when building a new website from scratch. My top 10 tips ranked by order of importance for high rankings are displayed elsewhere.

1. Know your geographic market and ensure your domain has the correct TLD.
   If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.
2. Include keyword in Domain name (using hyphens if necessary).
   This doesn't mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being www.wheelchair-ramps.co.uk
3. Create as much content about your products or subject as you can.
   After doing this divide in to 4 or 5 sections (this will help later when creating your navigation structure)
4. AFTER you have your site content start keyword researching
   There are tools you can use for keyword research; Wordtracker and The Google AdWords Keyword Tool to name but two. I personally use a combination of the Google Keyword Tool, Google LSI and T.J. Common Sense.
5. Decide on 4 or 5 primary keywords to use as main sub-sections
   Ideally have an idea of 4 or 5 main keywords, call them your Primary Keywords and then try to position secondary keywords with the Primary Word most closely associated with it.
6. Sit down and sketch out your navigation system
   Put a lot of time in to this and play around until it is right, use Primary Keyword as headers for 5 main Sub-sections and use secondary keywords as headers for content pages under each Primary Keyword.
   
   
   
7. Re-write content using knowledge previously gained about keywords and phrases
   This doesn't mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn't obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.
8. Structure each individual page
   With your content rich, keyword balanced page written, you now have to create the page structure. Each page should be seen as an individual website.
   Starting from the top,
   • Page title should reflect the content of the Page ensuring you use the primary keyword for that Page
   • Meta keyword tags, (although not overly important), should list 4 or 5 individual keywords related to the Page you have created.
   • Meta Description tags, this should be a short concise description describing what the Page is about. This is very important as a selling point as you can manipulate the search engines in to displaying this when the person searches for the keyword used in the description. A favourite of mine is "Provides information about the latest KEYWORD now in stock and available online" or words suitable for the product.
   • Avoid bloated code by using external style sheets and minimum coding.
   • Main page layout was previously discussed whilst sketching the navigation system, but it is important that all links are seen by the engines and are using the correct anchor text related to the pages they are pointing too. Avoid using javascipt for links and if you have to use images ensure you use the correct alt attributes. If the page has too many links on it and looks messy this can be overcome by using a combination of css and javascript to create drop down boxes, but should only be used if you know what you are doing. If you have the opposite problem, and want to include links on the page but not necessarily have search engines follow them, this can be achieved using drop down option boxes.
   • With yout general layout and your linking structure sorted you should now sort out your headings. The main page heading of the page should use your Keywords and be in H1 Tags, this should be followed by your most important paragraph, ideally working down the page you should use secondary headers from h2 to h4 (always using the keywords if possible)
   • If you have used images on your page ensure keywords in the Alt attributes, this doesn't mean keyword stuff them but just describe the image using the keyword.
9. Proof read your completed page and get a 2nd opinion
   With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.
10. Construct your site.
    With the previous procedure completed for all pages it's now time to put the site together. Simply use the previously devised linking structure, group similar pages together under appropriate sub headings and ensure all links are active and using correct anchor text.

sources : http://www.uksmallbusinessdirectory.co.uk/top-10-seo-tips.html

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Role Of Link Building In Search Engine Ranking

Link building is one of the many methods of search engine optimization (SEO). Link building is the process of acquiring links from relevant Web sites. Many SEO UK companies offer link building services to clients worldwide.

According to search engines like Google, Yahoo!, and MSN, it is important to have organic links in a Web site. SEO UK experts say effective links in a Web site can have many benefits.

There are two ways to build links: inbound links and outbound links. Inbound links refer to the links coming to your Web site from other sources, whereas outbound links refer to the links contained in your Web site that direct users to different Web sites.



SEO UK companies believe that before opting for link building, we should consider the following:

Who Should Link To You (inbound links)

When seeking sites to link to your Web site, there are certain things to consider:

• Whether they can contend with your Web site

• Does the Web site you are linking is related to your content.

• How search engines rate this Web site.

• How many external links are there in the Web site.


SEO UK professionals believe that while it is good to have links with Web sites that offers the same product or service as you do, it is not advisable to link with you immediate competitors. The best links, which Google and others favor, are the links from Web sites that share related information. These links are considered natural because they provide more information to users.

While accepting link you should consider the page rank of the Web site. With the new Google toolbar, you can see the page rank of the Web site instantly. Linking with a highly ranked Web site is always an advantage because their page rank will complement that of yours.


Next, you should consider how many links are there in the Web site you are linked to. If there are hundreds of other Web sites linked to it, the value of each link will be reduced. The position of the link is also important – whether it is placed in the home page or inner pages, etc.



Who Should You Link To (Outbound links)

You should consider the above criteria for outbound links as well. It is always important to have quality Web sites linked to you. Reciprocal links (two-way links) are not always a good option. The less the number of reciprocal links, the better is it for you.

SEO UK experts say link building should be done to improve the quality of your Web site. The focus of link building services should be to share maximum information to users on their topics of interest. Simultaneously, you can also impress the search engines. A Web site having more useful backlinks scores better in search engine ranking.

Link building can also harm the Web site if done in an unethical manner. Some sites befool search engines by resorting to meaningless link exchange ways among ‘similar-looking’ Web sites. This is called link farming. Search engines punish the Web sites, which fall back to such illegal practices, say SEO UK companies.
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by: John Anthony
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Tips To Generate Traffic From Facebook

There have been several social networking websites which allowed you to be in touch with old friends irrespective of their location and make new friends on the worldwide web to get the most out of it many social networks came and struggled its way up, but none achieved the popularity and awareness such as Facebook.

This is a social networking site with several opportunities such as not only providing you the opportunity to stay in touch with your friends but also provide you an opportunity to market your online business. You can use Facebook to market your products and services to promote your online business and increase traffic to your website.

This is where Search engine marketing helps you to identify the potential resources attached with Facebook. The following tips will help you understand the basics further:

Create an Attractive Profile: Just like your website you need to make your Facebook profile attractive and understandable. Simple information and background of your business will help you to generate more traffic and public awareness. Remember, to keep your profile open to general public as it will make more people to visit and understand the offerings.

Post on Your Wall: This is an opportunity to tell people of the great services or products that they can avail from your online presence and post information to keep them updated for their potential benefit.

Build Network: You have an opportunity to convince people by building a network with your friends and associates who can help you make the most of it within no time. Remember, do not spam or try to push on a thing which is not advised to online users.

Active and Regular: The important part in your Facebook profile would be the active part which has no boundaries no matter how good your profile is posting regularly and actively updating would make the real difference.

Generating traffic has made it easier through Facebook and by pulling the right strings will make the real difference, exercise the above and get the feedback you want for your online presence.

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by: Craig Miles

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SEO Experts

Most search engine optimization strategies fail to reach their goals because they only focus on a limited number of easy and obvious steps. To truly make a successful investment in marketing via Search Engine Optimization it is necessary to make a planned, concerted effort using a complete spectrum of proven methods and practices. To get you started we have compiled a list of what we consider the very basic, bare minimum of SEO approaches every company should take.

Create a full and informative site.Search engines are looking to rank the most informative and relevant sites. You want to be listed as the indisputably #1-ranked flexi-widget expert Make your site the indisputable destination for all information about flexi-widgets. No amount of SEO will help you get a higher ranking more than making your site as exhaustively informative about everything possible to do with your product.

Make sure you build on solid foundations!Too many designers focus all their efforts on a impressive and effective home page. SEO experts know that every page of a well-constructed site will come under the scrutiny of the search engine and therefore deserves just as much focus.

In other words:

• Every page should be properly titled. The title should not only reflect what is found on the page but hopefully contain a keyword or two.

• Meta tags may be in dispute as to their overall effectiveness in regards to certain search engine algorithms, but it never hurts to add more information and keywords to your page, especially since it costs nothing and is never seen by surfers on your site. That said, less can be more. Focus on your primary keywords and only include those that have direct relevance to the page you are tagging. When filling in the Meta Description tag it pays to be succinct and precise. Don't overload this tag with a spammy block of keywords. Write one sentence that describes the page and includes the keyword or words most relevant to the page.

• Remember, search engines rarely if ever resolve JavaScript tags and can't see Flash content at all. Relying on either of these to hold your site together be prepared to see a pretty low page rank ceiling for your site.

• When structuring the text on the page itself use your keywords in powerful and appropriate places, as paragraph headers, text links and in image captions. Do not just stuff keywords into text at random.

• Make sure all images have proper ALT image tags, which include keywords when appropriate.

Show the spider around your web.Every site should have a sitemap for robots and spiders. They are free and indispensable when it comes to getting the most from your SEO.

Site First, Keywords later.You may think you have a good idea what your keywords are but what you think doesn't matter much. If you've got a robust and comprehensive website, let the SEO experts decide what keywords best represent you. A number of services out there, (including Google itself) will do a keyword evaluation of your site for free. It's such a useful resource it'll feel like cheating, but it's not!

All keywords are not created equal.You'll need to pick half a dozen of your top keywords and use them as your primaries. Try and think of them as your 'main characters' in your SEO strategy 'story'. Even though secondary and tertiary keywords are still important (and necessary) it's the primary keywords that the 'audience' really wants to get to know the most about. Use secondary and tertiary keywords in concert with your primary keywords to help create interest in the lower rand keywords as well as providing variety in the instances of your primary keywords.

Your domain should be contain your primary keyword.Sure, Google, Apple and Yahoo don't have to deal with the hassle of doing this but YOU aren't them, so if it's flexi-widgets you are trying to sell flexi-widgets.com is the best domain name for you. Don't overdo it though, flexi-widgets_flexible_widgetry_widget_outlet.com is not only clunky but it runs the risk of you getting slammed by negative keyword ranking!

Make sure you have a top level domain for your geographic target market.When selling your services in foreign markets it is essential that you have representation in that country's geographic TLD. E.G. If you want to be highly ranked in Sweden you had better have a .SE domain that resolve to your main page.

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by: Kathryn Dawson

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