In my day many clients of asked me what negitive keywords are, why they are important, what why does it take so long to identify what they are. Here is one of my methiods to identify negitive keywords. Remember, Google defines Negitive Keywords as
“Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won’t show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI. ” Source - http://adwords.google.com/support/bin/answer.py?hl=en&answer=63235
1) Think of the keyword that you want to target. In this example, lets use “chiropractor”
2) Go to the Google Keyword Tool and type in “chiropractor”. This will generate a list of all keywords using the word “chiropractor” in it. Five of the keywords that were returned are:
chiropractors
chiropractor
chiropractor directory
atlas chiropractor
palmer chiropractor
Now i know SEO…..I dont know anything about chiropractors. But i do know that the local chiropractor that i repersent would not want to pay for keywords like “chiropractor directory”, or “palmer chiropractor”. Using this example the negitive keywords that i found were:
1) palmer
2) atlas
3) directory
These negitive keywords took me minutes to find, and will save my client a log of coin. However, the complexity of the pay per click campaign will be a direct cost driver for negitive keyword research. We reviewed one example that found five keywords. My client might be targeting keywords like “headache” or “neck pain”. Both keywords would lead to a considerable amount of negitive keyword research.
Other sources on negitive keywords:
oke..,
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thank u
Here's a question you should be asking yourself about your PPC: Are the correct negatives being added to your account based on empirical analysis, and are precautions being made to make sure these negatives do not conflict with active keywords? As in, are you blocking the bad traffic with negative keywords based on real data? If not, consider what that's probably costing you in wasted ad spend. Just note that you don't want to throw in just any variation of keywords into the negative space because you don't want to create conflicts with the good working keywords. I had Simon help me out with this before. I'm sure he'd be willing to talk to you too if you just give him a ring at 240-455-3886 and tell him you need some help with your PPC campaigns.
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