SEO Tips using Facebook

everyone knows the massive pulling power of facebook on the web. Though till recently, it has not had any great uses for internet marketings as it lacked the search engine pulling power no great viral pulling power..

Now this has all Changed. Facebook has implemented PAGES!!

Why am I so excited about this?

1. We now have the ability to name the pages we create on facebook.com. Facebook.com is an amazingly powerful website in Google. Now we have the ability to leverage this awesome power by creating Pages, just like the one you are on now. Meaning, we can put the title of our page at the top of any page we create in Facebook. The title Is one of the main factors in determining a listing in the Google.com Search Engine.

2. Putting our great keyword rich title on the page, also creates an internal page on Facebook.com using these words in the URL of the page. 2nd massive bonus :) Having your niche in the name of the internal page is another strong factor into getting listed highly in the Google.com Search Engine.

These two points above are enough to be able to target nice long tailed keyword phrases, and have them ranking highly in Google :-)

For members of my http://www.BruteForceSEO.com/ (a) you've got your great keyword phrases in the title and URL, and have a great URL to stick in the software to produce 100's of quality backlinks in just 1 hour. My BF members using the power of http://www.BruteforceSEO.com/ and the enormous strength of Facebook.com in Google will be now able to target the much more competitive terms, that obviously make us more income.

Though this is not all of it.. see No 3 below.

3. The Viral Aspect mentioned above.
See on this page you are reading now.
There is the link

Become a Fan.

Please Click on this link Now.

This is where it really gets interesting.

By becoming a fan of this page. Whenever I update this page with more SEO Tips. Your facebook wall will be updated. So I now have an excellent medium to distribute this SEO Tips Information. (btw, notice how I'm dropping my main keyword phrase within my text? "seo tips" , helps with onpage seo for the search engines, plz do the same)

Plus. Being a fan of this page, whenever I update this page. You get this update on your wall, and heres where it gets really exciting from a viral perspective, this update from this page, is then distributed to all YOUR Friends walls as well.. alerting them to something very cool being updated on this page.

This spreads the info Im sharing here, plus shares between friends of fans this page URL. This is the massive Viral component to using Pages on Facebook for viral marketing, additionally, this could have a positive effect on internal linking on facebook, giving even more SEO love to this page in Google.com

This is very new and hot off the press. So make sure you become a fan by clicking on the link top of page, so you get the next tips, most likely on design and how to maximise this to sell products.

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Seo Tips by Peter Drew

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Small Is Beautiful 21 Essential SEO Tips & Techniques

Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

This article is the second in a two-part SEO checklist specifically for small business owners and webmasters. Last week, I shared 20 “don’ts.” Naturally, this week addresses the “Do’s”—things to make sure you include whether you’re hiring an SEO company or doing it yourself.

Small Business SEO Checklist: The Do’s

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read. Aaron Wall’s SEO Book, Jennifer Laycock’s Small Business Guide to Search Engine Marketing, and Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

18. Use social media marketing wisely. If your small business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.

19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.

20. Take advantage of the tools the search engines give you. Sign up for Google’s webmaster Central and Yahoo’s Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.

21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.

Just like last week, this list could continue well beyond these 21 “DOs.” Your additions are welcome in the comments.

With this checklist and last week’s list of “Don’ts,” you should be able to develop a good plan of attack for your SEO efforts for your small business.

sources : http://searchengineland.com/21-essential-seo-tips-techniques-11580

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Top 20 SEO Tips & Guidelines

1. If you don?t want too much competition from other SEO?s, choose your keywords precisely.
For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.


2. Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: seo-service, seo-guidelines, free-seo each cover two keyords.


3. Get your second or third keywords in your directory name and filename.
For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword ?free seo tips? , ?seo hidden tricks? or "free seo tricks"


4. Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.


5. Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.


6. Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use (H1 H2 H3) tag for specifying anything important.
To reduce size of heading use CSS.


7. Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
Search engine like Yahoo still give it importance.


8. Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.


9. Use text for navigation menu instead of using images or Java scripts.


10. Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.
Do not use same keyword always use synonyms at few places.
Jusk like instead of seo, I have use search engine optimization at many places on this page.



11. If you are using images then use ?alt? attribute to describe your image with proper keyword.


12. One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.


13. Keep size of your webpages less than 50KB so it is downloaded fast and visitors don?t have to wait for long.
For good SEO site page size ideal should be 15KB.


14. Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.


15. Don?t use dynamic url because it don?t contain keywords so its not search engine friendly.
If you are using any script which shows dynamic pages then make sure at least it should include one keyword.


16. Don?t try to spam and never use methods like cloaking, keyword spamming or doorway pages.
Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this.
Instead of that try to add more quality content to your existing website.


17. Submit your website only once to google, Yahoo, AltaVista and other search engines and open directory.
Don?t use any script or website for automatic submission.


18. If your website contents changes very often then provide visitor with Newsletter and RSS feed.


19. Write articles on website related to yours having higher page ranking and leave your websites link.


20. Get link from other sites related to yours, search engine consider it as vote in your favour.


sources :
http://www.hiddentricks.com/seo/

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Negitive Keyword Research For Google Adwords Campaigns

In my day many clients of asked me what negitive keywords are, why they are important, what why does it take so long to identify what they are. Here is one of my methiods to identify negitive keywords.

Remember, Google defines Negitive Keywords as

“Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won’t show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI. ” Source - http://adwords.google.com/support/bin/answer.py?hl=en&answer=63235

1) Think of the keyword that you want to target. In this example, lets use “chiropractor”

2) Go to the Google Keyword Tool and type in “chiropractor”. This will generate a list of all keywords using the word “chiropractor” in it. Five of the keywords that were returned are:

chiropractors
chiropractor
chiropractor directory
atlas chiropractor
palmer chiropractor

Now i know SEO…..I dont know anything about chiropractors. But i do know that the local chiropractor that i repersent would not want to pay for keywords like “chiropractor directory”, or “palmer chiropractor”. Using this example the negitive keywords that i found were:

1) palmer

2) atlas

3) directory
These negitive keywords took me minutes to find, and will save my client a log of coin. However, the complexity of the pay per click campaign will be a direct cost driver for negitive keyword research. We reviewed one example that found five keywords. My client might be targeting keywords like “headache” or “neck pain”. Both keywords would lead to a considerable amount of negitive keyword research.

Other sources on negitive keywords:

http://www.youtube.com/watch?v=Wfn6FuX3LHo

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Top 10 SEO Tips

The following tips are not necessarily in order of importance, but are in the order you should consider when building a new website from scratch. My top 10 tips ranked by order of importance for high rankings are displayed elsewhere.

1. Know your geographic market and ensure your domain has the correct TLD.
   If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.
2. Include keyword in Domain name (using hyphens if necessary).
   This doesn't mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being www.wheelchair-ramps.co.uk
3. Create as much content about your products or subject as you can.
   After doing this divide in to 4 or 5 sections (this will help later when creating your navigation structure)
4. AFTER you have your site content start keyword researching
   There are tools you can use for keyword research; Wordtracker and The Google AdWords Keyword Tool to name but two. I personally use a combination of the Google Keyword Tool, Google LSI and T.J. Common Sense.
5. Decide on 4 or 5 primary keywords to use as main sub-sections
   Ideally have an idea of 4 or 5 main keywords, call them your Primary Keywords and then try to position secondary keywords with the Primary Word most closely associated with it.
6. Sit down and sketch out your navigation system
   Put a lot of time in to this and play around until it is right, use Primary Keyword as headers for 5 main Sub-sections and use secondary keywords as headers for content pages under each Primary Keyword.
   
   
   
7. Re-write content using knowledge previously gained about keywords and phrases
   This doesn't mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn't obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.
8. Structure each individual page
   With your content rich, keyword balanced page written, you now have to create the page structure. Each page should be seen as an individual website.
   Starting from the top,
   • Page title should reflect the content of the Page ensuring you use the primary keyword for that Page
   • Meta keyword tags, (although not overly important), should list 4 or 5 individual keywords related to the Page you have created.
   • Meta Description tags, this should be a short concise description describing what the Page is about. This is very important as a selling point as you can manipulate the search engines in to displaying this when the person searches for the keyword used in the description. A favourite of mine is "Provides information about the latest KEYWORD now in stock and available online" or words suitable for the product.
   • Avoid bloated code by using external style sheets and minimum coding.
   • Main page layout was previously discussed whilst sketching the navigation system, but it is important that all links are seen by the engines and are using the correct anchor text related to the pages they are pointing too. Avoid using javascipt for links and if you have to use images ensure you use the correct alt attributes. If the page has too many links on it and looks messy this can be overcome by using a combination of css and javascript to create drop down boxes, but should only be used if you know what you are doing. If you have the opposite problem, and want to include links on the page but not necessarily have search engines follow them, this can be achieved using drop down option boxes.
   • With yout general layout and your linking structure sorted you should now sort out your headings. The main page heading of the page should use your Keywords and be in H1 Tags, this should be followed by your most important paragraph, ideally working down the page you should use secondary headers from h2 to h4 (always using the keywords if possible)
   • If you have used images on your page ensure keywords in the Alt attributes, this doesn't mean keyword stuff them but just describe the image using the keyword.
9. Proof read your completed page and get a 2nd opinion
   With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.
10. Construct your site.
    With the previous procedure completed for all pages it's now time to put the site together. Simply use the previously devised linking structure, group similar pages together under appropriate sub headings and ensure all links are active and using correct anchor text.

sources : http://www.uksmallbusinessdirectory.co.uk/top-10-seo-tips.html

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